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The Barber Shop first opened inside Art + Science Wicker Park, tucked into a cozy corner where the thoroughly modern man could lean back for a full service shave, maybe pick up some pomade. The concept took off and soon enough, The Barber Shop opened its first dedicated storefront in Logan Square.

Having previously worked on the Art + Science brand overhaul , there was a great handle on the core brand, allowing for adaptation of elements to give The Barber Shop its own distinctive identity.

Mid-century typographic touches, a distinguished dash of silver and some sepia tones played up the retro-modern vibe. The space itself is pretty minimalist, with sophisticated wood and leather accents, a place where the bearded, mustachioed and simply stylish could trust their coifs would be in good hands.