Typeforce is so much more than an excuse for us to celebrate the wild, beautiful field of typographic talent we have in Chicago. It's also an opportunity for us to experiment and explore materials with large execution in mind.
For the Typeforce 4 title wall installation, we created Hard Times, a custom, digital Roman numeral typeface that carried hairline serifs and elongated vertical strokes that evolved into well-crafted, fibercrete stone slabs. With guidance from concrete expert Mack Perry, we were able to transform the digital display typeface into four six-foot tall stone sculptures. It was a fitting feat for that year's event, which drew over 1,000 attendees on opening night alone and earned a mention in Computer Arts Magazine.
In it's fourth year, Typeforce was maturing while exploring the roots of language, longevity of permanence and exuberance of community building. These considerations helped in choosing the materials in support of concept. This project was the collaborative effort of Nick Adam, Mack Perry and myself for Public Media Institute and Typeforce.