In many cases, typography and lettering can be a quiet pursuit or considered a "labor of love." The absence of faces and recognizable people in the final announcement support this idea of unknown representatives and nameless heroes of our craft; they use their hands and skills to give language personality and persona. Basic geometric shapes framed the emerging hands, providing a subtle visual cue and hint at how each uppercase letter of the Latin alphabet is constructed. While the imagery is expressive, playful and symbolic of the many works on display for the duration of the show, the supporting information and details represent classic ideas and a straight forward and organized sensibility about typography and typesetting.
Typeforce is the annual exhibit Firebelly Design and Public Media Institute curate and host. Every year the exhibit showcases works from talented emerging lettering and type-based designers and artists. Across the gallery's walls, mediums, methods, craft and style vary widely. The constant of each piece is the presence of letterforms that communicate through exceptional execution.
This was a project worked on and completed at Firebelly Design.