D E S C R I P T I O N
To get the word out for Firebelly Design's Pop-Up Shop, we constructed custom letter-shaped balloons from an original typeface to form "pop-up." Threaded duct tape, created first as lettering in the studio, was applied to chain link fencing to form the word "shop." The whole install was recorded through the day, including the shoot towards the evening which yielded the final printed flyer imagery. Install created with Nick Adam.
F I E L D S
Installation Design, Lettering, Print Design
D A T E
2011
Holiday Pop-Up Shop Install
  • Holiday Pop-Up Shop Install
  • To get the word out for Firebelly Design's Pop-Up Shop, we constructed custom letter-shaped balloons from an original typeface to form "pop-up." Threaded duct tape, created first as lettering in the studio, was applied to chain link fencing to form the word "shop." The whole install was recorded through the day, including the shoot towards the evening which yielded the final printed flyer imagery. Install created with Nick Adam.